WHAT TO RIDE | FORDLANDIA HENRY FORD'S DREAMLAND IN THE AMAZON
A century ago; in the 1920s, a Brazilian rainforest was turned into a rubber plantation by the famous Henry Ford , founder of Ford Motor Company (FMC). This land space was not only used to supply material for his business operation, but was also turned into a social experiment of sorts. Ford’s aim was to establish a picturesque American society. What seemed promising at the start quickly turned sour! Here’s how Fordlandia ; Ford’s utopian city and industrial town, was founded before falling apart. Hidden in Brazil’s Amazon rainforest rests the ruined remains of an old industrial town. Upon entering, one of the first things you should spot is a decrepit water tower with a faded Ford logo . In the 1920s, the amazon basin was the only source of rubber making it a perfect home for a Ford Motor Company colony. Business was booming in the US, and FMC was selling...